I am drawn to big problems, or rather figuring out solutions to big problems. So I knew that whatever came next in my career journey, it needed to be working on a product that people find incredibly helpful in solving a big problem. But with the benefit of experience (aka as I get older) I have realized that I also need to work with talented, hard-working people that make each other better.

If I am being candid, I was fairly certain that finding this combination would take awhile and I was prepared to be patient. But a few months ago…


On the eve of the Facebook ad freeze, we wanted to deep dive into which organizations are spending online in key states. If you’re only looking at the top 5–10 political digital ad spenders, you’ll end up with a largely overlapping list of Presidential campaigns, their Super PACs, and a few U.S. Senate candidates. But that does not tell the full story of what’s going on in a state. Using our internal tracking tool and Facebook’s transparency data, we looked at some of the top spenders in key battleground states, excluding Presidential and federal candidates, as well as well known…


Source: Facebook Ads Transparency Data and TFC analysis

Much has been made of how much more Trump spent on digital than Hillary, how much more adept his team [still] is at digital tactics and that late money gets dumped online. Fundraising records have been broken and we’re amidst a global pandemic forcing campaigns online, so it’s interesting to see that in the last 90 days (July 14 — October 12, 2020) Trump has outspent Biden on Facebook by $22M — $78.1M v. $56.3M.

Moreover, a deeper look at state-by-state spending in key states reveals some peculiar, if not alarming surprises. While Biden outspent Trump in Pennsylvania during this…


On June 2, 2020 we sent an email to all members of the Tech for Campaigns community expressing our support for the black community and our plans for action. Given the continued need for change, we’re sharing an updated version here with a wider audience, on the encouragement of key advisors.

I want to address a topic that’s been weighing heavy on our hearts and minds: the racial inequities that are always present and felt acutely this week with the senseless shooting of Jacob Blake on Sunday in Wisconsin, and killings of George Floyd, Ahmaud Arbery, Breonna Taylor and many…


A comparison of the Top 100 political advertisers on Google shows much has changed, but a lot has stayed the same.

Source: Google Ads Data and Tech for Campaigns analysis

It’s no secret that COVID-19 has turned the world on its head — and political campaigns are no exception. We always do an in-depth look back at what happened on the digital and technology front post election. But given COVID and another cycle of political ads data, we wanted to look at how political ad spend has changed between 2018 and 2020 (data wasn’t available for 2016) so far and whether or not COVID is having an impact on…


I’m writing today full of excitement and hope. I started Tech for Campaigns (TFC) 2.5 years ago with a general idea that we needed to build a competitive advantage in the technology and digital realm for centrist and progressive campaigns. Since then we have learned how huge the problem really is — we’re outspent, out-resourced and out-strategized, in large part, because no one organization is focused on building a true and lasting tech and digital arm.

In a short amount of time, thanks to your hard work, TFC has been able to serve 200 campaigns on 350 projects, deployed thousands…


Image by Max Brettler

“What does the ‘Future of Work’ mean?” is probably the most common question I get asked.

And it is fair. It is not quite as overused a term as “AI” or “ML” but it is close. It won’t get you VC money if you say you are working on it, just a meeting.

When I first started focusing on the future of work at Social Capital last year, I thought it was fairly simple. I would respond to the question internally, “It’s about jobs and training…I think.” But once I really started to roll up my sleeves and had the…


Photo credit: AARP

ICYMI, death by drug overdose is now the leading cause of death of Americans under the age of 50. That’s correct. It’s overtaken car accidents, guns and breast cancer. 64,000 people died of drug overdoses in the U.S. in 2016. And the large majority of them from opioid-related overdoses (including heroin). It roughly comes out to 115 people dying every day from opioid-related deaths…just in the U.S.

When I expound upon these statistics [more here if you want a quick tutorial] to my tech brethren I typically get momentary look of shock followed by a “that’s crazy, I didn’t know…


Saturday marked one year since Donald Trump announced Executive Order 13769, commonly known as the Muslim ban. Saturday was also World Holocaust Remembrance Day. Today marks 365 days since we sent out the initial Tech for Campaigns Google doc. The convergence of the three isn’t a coincidence. As the granddaughter of someone who survived the Nazis only by hiding her true identity, it was imagining her reaction to the aforementioned Muslim ban that partially galvanized me into action one year ago. As I reflect on the last year, there have been things that surprised, saddened, excited and angered me. …


If there is one thing I’ve learned over the last decade plus working at startups and starting companies, it’s that ideas often pick you, not the other way around. 2017 has been simultaneously scary and interesting, daunting and rewarding, shocking and exciting. After the 2016 election I, like many, felt I couldn’t sit back and only be an active dinner party guest commentator on what’s going on in the country. In late January we started Tech for Campaigns and it’s been amazing to see it resonate with 4,000+ community members and dozens of campaigns and truly make an impact. I…

Jessica Alter

EIR @socialcapital Started @tech4campaigns and @founderdating. Love running, tech and ppl w/ high GSD quotients. Aspiring surfer.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store